The history of Port really begins in the 11th century, when
Henry II of Burgundy, who had won renown fighting the Moors in the name
of Alfonso VI, king of Castile and Leon, married the latters daughter.
By way of dowry he was granted the County of Portugale, where he planted
vines brought from his native province, replacing in part the vines
introduced previously by the Romans.
It was not, however, until the 17th century
that Port began to rise to prominence. The bitterness of the English,
still smarting from the loss of Aquitaine, and the protectionism imposed
by Colbert against English exports to France prompted England to forsake
the wines of Bordeaux in favor of those of the Douro valley.
In 1703 the English and Portuguese signed
the Methuen Treaty, which guaranteed preferential customs tariffs for
Port wines. At the time, the wine of the Douro was red, dry and coarse,
with an alcohol content of 12-13%. But it was ill-suited to long sea
crossings and traveled badly until someone hit upon the idea of stabilizing
it with brandy. The next step was to add the brandy as part of the wine-making
process. It was apparent that this practice countered the wine's excessive
acidity, making it rounder and enhancing its flavor. In this way, Port,
as we know it today, came into being.
In order to safeguard its quality and
authenticity, the Marquis of Pombal, who as prime minister rebuilt the
Portuguese economy after the catastrophic Lisbon earthquake, issued
a law in 1756 which decreed the boundaries of the Douro Valley vineyards.
He also set an annual production quota, established strict rules on
cultivation, transportation and prices and even required a tasting before
wine was sold in order to verify its quality. Portugal thus
created the world's first controlled and demarcated wine region, two
centuries ahead of the great wine-growing regions of France.
In 1855, Ostende Rozès, then a fine wine
trader, founded the Rozès House. Initially marketed in the Bordeaux
region, the reputation of the firm's Port wines rapidly spread thanks
to their quality. Edmond Rozès, Ostende's son, contributed substantially
to the development of the company in the 1910's and 1920's. He created
the "Rozès Porto" brand, using a bottle shape that enabled
the identification of both the brand and of the Port wine. Hence, a
Portuguese-shaped bottle with an old-fashioned presentation was marketed
with a neck wrapped in sulphurized paper and a wax-coated stopper.
The company then set up business in Vila
Nova de Gaia, Portugal, from where it shipped its wines worldwide. The
war brought the activities to a halt, but shortly afterwards business
picked up and on December 13, 1956, Guy and Yves Rozès - the founder's
grandsons - created Rozès Limitada in Vila Nova de Gaia.
The company remained under family control until 1974. The Rozès company
in France and Rozès Limitada were both acquired by the Moët Hennessy
group in 1978.